TikTok is introducing a updated setting that permits them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the company revealed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global rollout. This advancement comes amid a rise in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding video streams on another major platform only show content made by AI. A significant portion of this content is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is often illogical or surreal.
Our research shows that many people appreciate content produced via AI tools, including AI artwork to informative clips, and we intend to give people the power to see more or less of that, according to their own preferences,” said a company executive.
Volume and Proportions
The service announced that there are currently over a billion videos on its network tagged as made with AI. Overall, more than 100 million pieces of content are submitted to the platform every day, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the volume of AI-generated videos they view by opening the topic control feature in the app and picking the AI content topic. Additional categories that are already be modified under the tool encompass news, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s rules oblige users to identify convincing AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its community policies.
In addition, the platform will henceforth attach an “AI-made” tag to content created with its built-in AI features, or identified by an collaborative effort for spotting artificial media. This measure is aimed to deter users from seeking to bypass the tagging system.
AI Literacy Programs
The platform is furthermore launching a $2m awareness program for specialists and groups to create educational content about responsible artificial intelligence. This initiative will benefit educational bodies specializing in training computer science.
Content Safety Approach
The platform has justified its safety measures, following discussion over plans to make redundant hundreds of review team members in the United Kingdom. It is set to eliminate a significant number of roles in its trust and safety department in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most graphic content prior to it has to be seen by humans. TikTok reported a significant reduction in explicit and harmful content seen by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”
